خانه / اخبار / Allow Them To Eat Cookies! Michel et Augustin Produces Community and Bonding Options Around Kooky Confections

Allow Them To Eat Cookies! Michel et Augustin Produces Community and Bonding Options Around Kooky Confections

The Short type: whenever Marie Antoinette mentigay one night standd, “allow the chips to eat meal,” it may currently because she had been hogging all the Michel et Augustin cookies for herself. Childhood friends Michel and Augustin met in secondary school, and, if they discovered their adult 9-to-5 tasks to-be unfulfilling, they began a cookie business with a foundation in French pastry. Fast onward 13 many years, in addition to two buddies have actually practices in France and nyc and are usually seducing worldwide the help of its snacks, pastries, yogurts, mousses, alongside sweets created using quick, pronounceable materials. The duo in addition instructs aspiring bakers that perfecting the art of French pastry is attainable through their particular recipe books and entertaining open home classes. Michel and Augustin’s fantasy is easy: to really make the globe smile and get together over a shared passion for sweets.


The storyline of Michel et Augustin began just sufficient. Two young men started palling around in secondary school and turned into good buddies. But, with lots of teenage friendships, the 2 parted techniques after graduation to check out their very own paths.

Michel found themselves in finance in New York, and Augustin had been in advertising and marketing for Air France. But both quickly turned into disillusioned with all the 9-to-5 work for the world of business. They reconnected together with duo devised a wild propose to find out all 1,263 bakeries in France and develop a guide to a confectioneries the united states must offer. They typed a novel regarding it — their very first cooperation!

After finishing their particular journey, in 2004, Michel and Augustin aproned-up and set out on another adventure: cooking in Augustin’s home. Their mission were to create a type of cookies along with other sweets fashioned with natural ingredients and love. And, after tirelessly testing and sampling more than 300 quality recipes, their own basic mixture was created: the small round butter cookie. Michel et Augustin came into this world!

The two discovered fast achievements, and so they still innovate a lot more tasty creations, like a decadent yogurt in a bottle, which had been discovered only one time Michel and Augustin realized their own prized cow could generate significantly more than butter. They sell their products making use of the trademark “kookiness” plus the pleasure they infuse to their yummy snacks.

Distributing a fascination with French Pastry across the World

Michel et Augustin is approximately more than just creating a tasty cookie. The firm is curved on attracting from France’s wealthy cooking history generate masterful desserts.

“it is not practically cookies — it is more about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “everything we make is related to French pastry practices. We have a very strong connection with pastry creating as a business enterprise.”

But Lily told all of us an attraction for and expertise of French pastry is not only set aside for your item developers (they refer to them as the “recipe group”) at Michel et Augustin. A portion of the organization’s kooky culture is actually discussing the enthusiasm and knowledge of pastry generating so every person in the group, in France and Brooklyn, can teach to be a French pastry chef and grab the nationwide exam (acknowledged a “C.A.P.”). That way, everyone can participate in innovating brand-new recipes and talk knowledgeably with fans, consumers, and consumers.

“once weekly in France and once a month in New York, the Banana Farm (“office”) turns into a pastry course where we have been going right on through a traditional program of French pastry and training for the official certification,” she stated. “no matter whether you’re a webpage creator or in product sales — the opportunity is urged for many.”

Though Michel et Augustin supplies an even more expansive products in France, the firm sticks into same basics and maxims of creation for every services and products.

“the one thing our items share is a genuine focus on taste and also to the components,” Lily mentioned. “We concentrate on the high quality and ease-of-use for the ingredients, and attempt to keep the element listing as pronounceable as you possibly can.”

This effects not just in a yummy decadence, but a goody you can easily be ok with eating along with your someone special.

An accumulation Treats ideal for discussing along with your Sweetheart

Thereis only anything about revealing desserts that begins a single day right or concludes an excellent big date. And Michel et Augustin’s projects happened to be designed for only such occasions.

“its a moment in time of indulgence after a romantic date,” Lily said. “It is delicious making with clean materials, and this helps to make the minute that much much better. It feels very good to indulge.”

With the amount of worthwhile goodies to choose from, there’s no should select one. While there’s a lot of a lot more options in France — from candy mousse to decadent yogurts and, of course, one-of-a-kind snacks — there’s a lot of possibilities in the US at the same time.

Lily ended up being quick to recommend the perfect snacks provide to or delight in thereupon significant other.

“All of our popular cookie is the 4-Cookie Squares,” she said. “they have been like little square tarts, are offered in three flavors, and will end up being very effortlessly discussed. We likewise have Cookie Buttons, which have been hazelnut candy chip snacks with hazelnut ganache in. They come in bags of two — one for me personally, choice for you!”

For couples exactly who really enjoy their particular early morning routine with each other, Lily told us Puff Palmiers are an attractive a.m. option.

“they have been puff pastry and taste like Elephant Ears,” she stated. “they truly are extremely light and flaky and just the thing for revealing more than breakfast with coffee or at tea time.”

Whether both you and your honey are chocoholics or appreciate the fragile butteriness of caramel (or all things in between), Michel et Augustin features a worthy treat for sharing (or sneaking down with for your own personal clandestine cookie event).

Get Involved From the Banana Farm

Michel et Augustin’s philosophy is that the joy of candies is in the posting. So it should be no surprise society engagement is extreme an element of the company’s company goal. Everybody is asked to quit in and chat (and taste cookies) at their own Banana Farms (offices) in Paris, Lyon, or Brooklyn.

This mindset started during the very start of this company and is section of its core. And Lily noted this viewpoint is actually exemplified when you look at the organization’s available homes.

“straight away, Michel and Augustin opened up the doorways of these apartment to neighbors, friends, consumers, and passersby, for folks supply them comments, to flavor snacks, to taste brand new meals they were evaluating, in order to hang out with them and explore whatever happened to be performing,” she mentioned. “It is something that’s vital to all of us now.”

Open home at the Banana Farm happen regarding very first Thursday of each month in France and ny. Lily told us these activities provide a means when it comes down to business giving back to the city by teaching them regarding the record and methodologies of French pastry.

“We invite everyone, family members, friends, customers, and buyers to come share meals,” she stated. “We carry out flavor exams, focus groups, and play games. It is a genuine area occasion.”

It is not only fun and tummy-pleasing to go to, however if you lack a cookie companion, consider all of those other treat aficionados you could satisfy from the Banana Farm. All things considered, when someone wants Michel et Augustin addresses, you are sure that they’ve good taste, and you should have something to connect more than.

Michel et Augustin: invested in Random Acts of Kookiness

In genuine Michel and Augustin kind, the duo started a Random Acts of Kookiness step to motivate and excite individuals. From a tribute to Michael Jackson on cookie rectangular occasion in addition to their torrid Greek account, Michel and Augustin infuse hilarity and joy into all they do. You will find the reason why their unique goodies are very addicting — they may be fashioned with 100 % natural ingredients and great vibes.

Up after that when it comes to business is actually a cookbook that aims to greatly help all of us visitors as well as others tackle the intimidation related to French pastry.

“We’re producing a French pastry cookbook when it comes down to United States, and it is about enjoying these extremely tough dishes,” Lily said. “We’re splitting it down and saying it can be done. Whenever we can, anyone can, and now we’re discussing the advancement.”

Michel et Augustin normally seeking to launch their famous candy mousse in the usa.

“All of our fantasy in regards to our candy mousse would be to seduce The united states’s preferences.”

And, after tasting their cookies and various other goodies, the united states is actually certainly in for an extended relationship with that mousse.

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